How Can a Content Web Supercharge Site Traffic?

What is a Content Web?

When creating a blog or a website, it’s essential that you create a strong content web that will capture and engage your readers — a bit like a spiderweb, except the visitors aren’t devoured!

What is a Content Web? What are the Benefits?

A content web is comprised of related articles or blog posts which are interlinked to provide the reader with a more comprehensive view of the subject. You can think of each link as a strand in the web. Each article or blog post must have a precise, narrow focus.

The goal is for the reader to get pulled into the web after they land on one of the articles, effectively turning one page view into multiple page views. This allows you to maximize your traffic, while also maximizing the amount of time that is spent on-page and on-site.

The more time that’s spent on your website, the better it is for search engine optimization because Google assumes that more time on-site equates to more value for the reader. The same is true of page views; the more pages that are viewed by a visitor, the better it will be for a domain’s SEO rankings.

For webmasters who display contextual advertisements (i.e. via Google AdSense), sell information or market a product or service, this increase in the time spent on-site can translate into more sales and conversions. The end result is greater profits.

In addition, a content web provides a more positive experience to the visitor, since they gain a more comprehensive view of a topic, with the information delivered in a very intuitive manner.

How Do You Build a Content Web to Increase Website Traffic?

Building a content web requires a fair amount of research and insight into your target audience, their questions, their concerns and their intentions when they land on your website.

You’ll first need to get answers to questions such as:

• What keywords are they searching for when they land on my site?
• What is the visitor’s goal? (i.e., Are they seeking information? Are they seeking to make a purchase?)
• What questions would they ask after reading a particular post? What topics would they wish to learn about?

Once you get a good feel for the answers to these questions, you can begin creating a content web. The most effective method for making a content web involves mapping it out on a large sheet of paper. Create the web by writing out the article titles. Each article or blog post should cover a very precise question or topic. Each post or article should also have a single focus keyword (although it’s always wise to include related keyword terms as well.)

After you add an article to the content web, you must determine which related topics the reader may wish to learn about. Then, add those articles to the content web and draw lines between the various titles to indicate which pieces will be interlinked.

As a whole, a content web should thoroughly cover every aspect of a particular subject. A visitor should be able to land on any given page, and then, through interlinking, they can travel through the web, exploring different aspects of that topic.

When interlinking, it’s important to be realistic about which pieces of content will be of interest to a particular reader. It’s easy to go overboard, adding tons of links to each piece of content. But when this occurs, the result is a page that’s no longer user-friendly. When the reader is bombarded with dozens of links, they tend to ignore the entire lot. Remember, the reader will usually only click one link at a time, so it’s generally best to limit the number of links to a maximum of three for a shorter piece of up to 500 words or up to five links for a longer piece of 1,000 words or more.

In short, a strong content web will provide your visitors with a more comprehensive view of the topic that you’re exploring, while also driving page views and improving your site’s SEO.


Rachael Zane

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon