How to start a fashion blog in 5 easy steps

How to start a fashion blog

If you love fashion, then a fashion blog may serve as a fun hobby. What turns out as a hobby may eventually lead to VIP invites, free goodies and even a way to earn a full time income just like Perez Hilton.

So how do you start a fashion blog?

As with any blog, the first step is to come up with a blog concept; from there, you can come up with a blog name and domain name.

So as you’re developing a fashion blog concept, you’ll want to consider whether you want to focus on a particular fashion niche.

The following are a few different niches to consider:
• celebrity fashion;
• haute couture fashion;
• children’s fashion;
• wedding fashion;
• men’s fashion;
• women’s fashion;
• general fashion trends;
• specific fashion designers;
• fashion critique/fashion police; and
• fashion on a budget.

These are a few of the many fashion niches that you may wish to consider for your blog. You may opt to focus on one specific niche or you may opt to blend a few topics to achieve a unique blend of content. Really, it’s just a matter of what interests you as a writer.


Know Your Audience

Once you establish your blog niche and focus, you can begin to think about your audience. Knowing your audience is absolutely essential for blogging success. You cannot write to a void; you must write with a particular audience in mind. This will enable you to come up with a blog name, article ideas and content that will appeal to your readers.


Tips to Start a Fashion Blog: Coming Up With a Name

Fashion blogger - know your audience.
Choosing a memorable blog name and domain name are two very important steps in establishing a new blog. Your fashion blog’s name will have a dramatic impact on your blog’s personality and brand. The name should bring to mind a particular feeling, idea or concept; it should align with your focus as a blogger.

Select a name that’s memorable, brandable and distinctive. Your name should give visitors a clue about the site’s focus and niche.


Step 1 – Domain and web hosting

Hosting a blog on a free blogging platform is okay but it’s not very professional. Considering how cheap it is to get your own web hosting you are much better off snapping up your web hosting and domain right from the start. This will save you many headaches down the road. We recommend bluehost. You get a free domain name and the hosting is really cheap and perfect for blogging.

Once you sign up with bluehost you will instantly have access to WordPress, the favourite choice of software that all the famous bloggers use. Fear not, you don’t have to be a genius to use it. If you can open a word document, you can use WordPress.

Go ahead and complete this step now.


Step 2 – Generate a Content Plan

A content plan will serve as a wonderful starting point for new fashion bloggers.

Generally speaking, you should be able to come up with at least 100 post ideas. This will ensure you have sufficient subject matter to explore on a long term basis. Many bloggers get through a couple dozen posts only to discover that they’ve hit a wall because they’ve run out of ideas. So to ensure blog viability, it’s wise to jot down some article ideas.

Remember to keep your audience in mind and as you come up with a post concept, really take some time to think of what related articles a reader may want to read. This enables you to craft a web of articles, which can be interlinked to provide the reader with a comprehensive look at the topic that you’re examining.

For instance, if you’re writing about celebrity fashion trends and fashion police-type topics, you’ll want a list of awards shows, premieres and fashion week events, so you can write a post on each happening. You might also create fashion profiles for very specific celebrities, critiquing or showcasing their looks over time. Celebrity fashion lovers may also want to do ‘who wore it better’ posts, along with ‘picks and pans’. There’s also the latest creations from all the top fashion houses and designers, so you’ll likely want to have a post for each designer’s styles for each season, in addition to a season fashion preview, discussing all of the hottest styles for the upcoming seasons.


Reviews and Samples Fashion bloggers often work to forge connections with fashion houses and designers. Many request (and receive) review samples. But don’t wait for them to approach you! As a new blogger, it’s wise to connect with the public relations department of your favorite fashion houses and designers. If you play your cards correctly, you could land some great review samples (and lots of wonderful freebies!)

Fashion is a constantly evolving topic, with many wonderful blogging sub-niches. The fact that each season’s styles are unique means you’ll have lots of new things to write about. It’s simply a matter of deciding what approach you’ll take to exploring a very broad topic.

Rachael Zane

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon

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