How to write killer content that will keep them coming back

how to write blog content

So, you’ve decided you want to be a blogger. But how do you create content that people actually want to read? That’s the challenge! There are few things more discouraging than pouring your heart out into a blog entry, only to find that it received 17 pageviews and 0 comments within its first month online!

There are a few keys to writing great blog content – content that people will actually want to read!

Pick a niche

It’s important to pick a precise niche for your blog. You should be able to say, ‘My blog is about X.” You need to define ‘X’ from day one. Once you determine your niche, you can determine who your readers are. Once you know who your audience is, you can develop a voice that speaks directly to those individuals. Your niche could be based on a topic you love or perhaps product reviews that let you voice your opinions.

A blog without a precise niche tends to lack a distinct readership. In order to be successful, your blog must be part of an online community.

You cannot be all things to all people. Pick a niche and stick to it. And remember, there’s no law that says you can’t have more than one blog!


Be engaging and engage your blog readers!

This is easier said than done. But use a bit of common sense: what type of content makes you want to leave a comment or tweet about an article?

Useful articles and how-to blog posts are always popular. Many bloggers will also end their articles in a way that prompts discussion in the comments section.

Posts that explore a controversial topic are also great in that they’ll promote discussion and prompt fellow bloggers to write a related post. Similarly, if you read an article or blog post that leaves you pumping your fists or seething with anger, write about it! (And don’t forget to link to the article that started it all!)

Think about your audience. Who are they? What do they want to read about?


Include keywords

You don’t need to be a SEO expert to include a keyword or two in your article. Think of how you find new content on the web. Most discoveries start with a Google search! In order to come up in the Google search results, you need to include a few keywords!

Many new bloggers make the mistake of publishing pronoun-heavy content, so in effect, they’ve written about a topic without including relevant keywords.

Keyword research is fairly simple, but if you’re not inclined to get into keyword research, use a bit of common sense. Ask yourself: what phrase would you search for on Google if you were expecting your article to come up as a result? Use that phrase and a couple variations in your blog post.


Get involved in social media

Promote your blog on social media platforms like Twitter and Facebook! There’s a social, engaging element to blogs and this element can be played-up on social media. There are many cases where readers discover a great blog after reading a tweet or checking out a link to an article that a friend posted on Facebook.

Social media provides you with an opportunity to really become part of the community that exists surrounding your blog niche. This is an essential element of maintaining lots of blog traffic.

It’s also wise to read the most popular blogs in your niche. Comment. Make note of what posts are popular and what’s not. Think of it like keeping a finger on the niche pulse.


Blog often!

This is the single most common error: not blogging often enough!

Ideally, you should post an article daily, or at minimum, Mondays through Fridays. This isn’t always possible, but this should be your primary objective. There are few things more frustrating and disappointing than checking in on your favorite blog to find that there’s no new content.

Blog followers quickly get annoyed when you fail to post on a regular basis. It also hurts you from a SEO perspective, as Google places a very high value on fresh content and frequent updates.

If you need to take a break, write up a quick post indicating this! Simply disappearing is not cool and it’s the fastest, most effective way to get your blog un-bookmarked and un-subscribed on your followers’ RSS feeds.

With these blogging tips, you’ll be well on your way to getting more blog traffic! The main key: think like the reader! What qualities and attributes do you personally value in a blog? Create a blog that you’d want to read and you’ll be well on the way to developing killer blog content!

Rachael Zane

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon

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