The blogosphere has never been so competitive, so branding is more critical than ever before. But many overlook the concept of branding when it comes to a blog, while others have absolutely no idea how to go about branding. So let’s examine what branding is and why it’s important. Continue reading “What is Blog Branding and Why Does Your Blog Need a Brand Identity?” »
Blog monetization can be a challenging task, as there’s no one-size-fits-all solution, particularly when you consider the niche-specific differentials. When considering the best blog monetization option for your site, it’s important to consider who your readers are and what device they’re using to view your blog, what their goal is when they visit (i.e. Are they seeking information? Is their ultimate goal to make a purchase?)
Let’s take a look at a few of the options for blog monetization. Continue reading “How Do You Monetize a Blog?” »
Have you ever wondered why pale blue and pale green is always used in a hospital setting? Why not red or orange or purple?
Well, this is because blue and green are viewed as soothing, relaxing and comforting colors. This is just one example of how color is used to impact your mood, perceptions and even your emotions!
Color psychology is an emerging science that studies the ways in which color impacts our emotions, mood, perceptions and even your buying decisions! It’s true: marketers use colors to manipulate consumers. Continue reading “The Psychology of Colors: How marketers influence your decision” »