Why most blogs fail and how to keep your blog afloat

Why blogs fail

Is your blog a bit less successful than you’d hoped? Well, you’re not alone! Starting a successful blog takes patience and time, but with these tips and a bit of basic knowledge about why most blogs fail, you can easily avoid these problems and fast-track your site to success!


Blog Failure Reason #1: Keyword Stuffing and Too Much SEO

Are you writing more for search engines than real people? Let’s face it: nobody likes reading over-keyworded, over SEO’d content that’s only written for search engines, not real people. If your search engine optimization attempts have compromised reader experience and adversely impacted your site’s readability, then your blog is exponentially more likely to fail.

Fortunately, this problem is easy to correct! Never implement SEO methods that interfere with reader experience in an adverse manner. In fact, Google now values reader-friendliness over virtually all other traits, so by making your site reader-friendly, you’re more apt to succeed on all fronts!

In this same vein, try to avoid packing your site with adverts, as this can be off-putting, adversely impacting reader experience.


Blog Failure Reason #2: Infrequent Updates

Infrequent updates are a very common killer of blogs. When your readers visit only to find that you haven’t updated, it’s disappointing and even frustrating. Your fans will only re-visit so many times before they give up all together — a very bad thing for your blog, when you consider that regular readers are the most valuable for a blogger.

So post on a regular basis — as often as possible. Experts say that you should post at least once or twice per week on minimum, with more frequent posts being the ideal. If you can post on a regular schedule, that’s even better, as readers will know exactly when to expect a new post.

If you have a busy schedule, try writing all your posts at once and then schedule the posts to go live throughout the course of the coming days.


Blog Failure Reason #3: Writing to a Void

Are you out of touch with your readers? Are you writing to a void, with little consideration for your audience? If so, this can lead to major problems with forming and keeping an audience for your site.

Make an effort to get to know your readership. Why do they visit your blog? How do they visit your blog? Are they regular visitors or one-time visitors who’ve found you on a search engine? What do they expect? Work to give them exactly what they expect and what they’ve come to seek from your blog.

In addition, try to avoid a departure from your primary blogging mission. For instance, if you started an informative semi-biographical mommy blog, stick to that mission in the years to come or risk losing your readership. A shift to a promotional blog where you’re promoting products or services may not go over well with an audience that comes to your blog for information.

Conversely, an audience that comes to your site for reviews and product information may not be thrilled by blog entries about your adventures in motherhood. Rather than changing your blog’s focus, consider creating an entirely new site.

Also, don’t forget to promote your site on social media! It’s a free, easy way to spread the word about your site!

With these tips, you can avoid falling victim to these blogging snafus, which serve as the most common reasons for blog failure. Remember, if you’re unsure of whether your blog is on target, consider what you like and dislike in a blog. Would you want to read the content you’re writing?

Rachael Zane

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon

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